Vein Clinics of America is the nation’s first and largest network of vein disease treatment centers. Faced with continually increasing competition, VCA came to Remedy for help recasting its brand and point of difference. Taking a cue from their holistic approach to vein health, Remedy developed a bold new strategy to sharply differentiate VCA from the cosmetic focus of the rest of the industry.
To capture VCA’s health-focused positioning strategy and help the brand re-establish a trusting voice, Remedy developed a new tagline, “Healthy looks good.” Visually, we created a sophisticated look befitting a category leader. Color and imagery appeals to both men and women, depicting healthy people enjoying everyday life.