Comprehensive marketing plan
Internal brand launch
External brand launch
To set the tone for a lasting culture change among Southcoast’s 7,500+ employees and physicians, Remedy developed an integrated internal brand program. Tactics included an inspiring film, internal events, “meeting-in-a-box” department rollout kits, a dedicated staff microsite and a series of “Bright Spot” work spaces: immersive environments in which employees could be inspired to come up with innovative ideas and new ways of delivering More than medicine.
For the external launch, Remedy developed a multi-year campaign including everything from TV and outdoor to digital, direct mail, and media relations. Across the integrated campaign, Southcoast physicians share what “More than medicine” means to them and why they choose to practice at Southcoast.
Twelve months following the brand introduction, Southcoast began to see the benefit of the rebranding investment. Brand- and operational-metrics realized gains directly attributable to the branding efforts.
Keith A. Hovan
President and CEO