Employee focus groups
Comprehesive marketing plan
Employee brand plan
Internal launch campaign
External launch campaign
Collateral system redesign
During our first year of work with Rush, Remedy facilitated several hands-on workshops to surface ideas and alignment around the new Rush positioning strategy, employee brand, and 24-month marketing plan. By design, these sessions brought together stakeholders from across the Rush System.
The first people to experience the new Rush brand were its 17,000 employees across Chicagoland. The largest internal launch in Rush history, the program included elements such as large-scale graphics installations at each Rush campus, a tabloid newspaper explaining the story behind the new brand, ‘event in a box’ kits sent to dozens of off-campus locations, and a proprietary deck of playing cards celebrating Rush history and current accolades.
Associate Vice President, Marketing
Fueled by the most expansive media strategy in Rush history, the external launch campaign took Chicago and its west suburban corridor by storm. At the heart of it all is the promise of excellence—a positioning strategy that honors the Rush heritage for exacting clinical standards—and a bold new shade of Rush green.