Empowering prenatal health

Humbled to learn key Chicago communities ranked among the world’s highest for infant mortality rates, Remedy approached City of Chicago leaders about creating a campaign around the importance of prenatal care.

Guided by collaboration with women in west-side communities throughout campaign development, “Know & Go” made it easy to learn about and locate prenatal care, and became one of Chicago’s most accessed public health campaigns in years.

Strategy

Market research

Media strategy

Consumer testing

Design

Advertising

Social media

Poster series

Chicago Department of Public Health prenatal care app

Chicago Department of Public Health prenatal care awareness campaign public transportation ad

Chicago Department of Public Health prenatal awareness bus ad

Chicago Department of Public Health prenatal care awareness bus shelter poster ad

Case studies