A global restart

In 2015, Baxter split into two companies: a new enterprise focused on bioscience and its legacy medical products business. To help the legacy business revitalize its brand and narrative for clinicians, investors, and workforce, Baxter turned to Remedy for a global brand refresh.

Consisting of immersive branded environments, digital displays, product animations, new collateral systems, and an emboldened messaging strategy, the brand refresh laid claim to Baxter’s fundamental role in world healthcare delivery and sparked a renewed wave of pride among the company’s 50,000 employees.

Design

Global messaging strategy

Global internal launch

Visual expression

Environmental branding

Brand & product animations

Digital marketing

Collateral system

Brand guidelines

Baxter branded interior design

Baxter brand launch banner design

Baxter brand launch environmental installations


Baxter brand launch print collateral

Baxter brand launch large scale graphics installation

Baxter brand launch advertising campaign

Baxter brand launch website

Baxter brand launch website

Case studies